25Sep

Mastering Leadership in Lending with Richard Deacon

What does it take to lead in specialist lending?

In this edition of NRG Insights, I’m joined by Richard Deacon, MD of Sales at Octane Capital, who shares his straightforward approach to leadership in lending.

He discusses how to build strong teams, develop meaningful relationships, and stay ahead in a competitive market. His advice is packed with practical insights for anyone working in specialist lending.

Here’s what’s coming up…

👉 Watch the full video on YouTube or listen to the audio version on Spotify

👉 5 key takeaways from Richard’s leadership experience in specialist lending

👉 Learn why Richard believes hiring for potential and personality is more effective than focusing on skills

👉 Discover how technology and AI are shaping the future of lending, but why human judgment is still essential

Who is Richard Deacon?

Richard Deacon is the Managing Director of Sales at Octane Capital .

With over 20 years of experience in the specialist lending industry, his career spans roles at HFC Bank, Santander, Personal Touch Packaging, and Masthaven Bank.

Richard’s success is built on his belief that “people buy from people,” a mantra that’s earned him recognition, including the 2017 Bridging & Commercial “Personality of the Year” award.

When he’s not leading in the lending world, you’ll find him on the golf course, continuing to expand his network while representing Octane.

5 Key Leadership Lessons from Richard Deacon

Hire for potential and personality, not just skills. Richard believes that finding people with the right attitude and drive is more important than focusing solely on their technical skills.
Build relationships that last. Successful leadership comes from genuine connections. Richard’s approach to business is built on the belief that people buy from people.
Balance technology with human judgment. While technology plays a role in lending, Richard emphasises that human judgment is still essential, especially in making key decisions.
Adapt to market shifts by educating your team and clients. Richard stresses the importance of keeping everyone informed and updated, ensuring the team and clients understand what’s happening in lending.
Motivate through understanding, not just incentives. Financial rewards matter, but Richard focuses on understanding individual motivations to build a driven and successful team.

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