Trying to thrive in the specialist lending market? This week’s NRG Insights post holds the answers you’ve been looking for.

In this blog, I’m joined by Michael Stratton, CEO of MS Lending Group. Michael’s extensive experience in the secured industry offers valuable lessons for anyone in bridging and specialist lending.

We cover everything from building strong broker relationships to developing niche products and fostering a collaborative, people-centric culture.

Who Is Michael Stratton?

Michael Stratton is the founder and CEO of MS Lending Group.

With over 13 years in the secured lending industry, Michael previously spent more than a decade at Together, the UK’s largest specialist lender.

He excels in managing large accounts and maintaining strong corporate relationships. Day-to-day, Michael focuses on business growth and direction but still enjoys engaging directly with brokers and customers, seeing deals through from enquiry to completion.

1. Strong Broker Relationships Michael emphasises the importance of building and maintaining robust relationships with brokers. These connections are vital for securing deals and driving business growth. Invest time in understanding your brokers’ needs and support them to create a loyal network.

2. Niche Product Development Creating niche products tailored to specific market needs can set you apart. Michael’s experience shows that innovation in product offerings can help you meet unique customer demands and stay ahead in a competitive market.

3. Collaborative Culture Fostering a collaborative, people-centric culture within your team is crucial. Michael believes that a supportive environment where everyone understands the business’s goals leads to higher motivation and better performance. Regular updates and open communication keep the team aligned and engaged.

4. Effective Branding and Marketing Standing out in a traditional industry requires innovative branding and marketing strategies. Michael highlights the importance of breaking the mould and creating a strong brand presence. This approach not only attracts clients but also builds a reputable image in the market.

5. Continuous Learning and Adaptation Staying informed about industry trends and being open to new approaches can help you navigate challenges and seize opportunities as they arise.