Are you a mortgage broker looking to learn, navigate and conquer the ever-evolving landscape of public relations?

Our recent interview with Dominic Hiatt, founder of NewsPage, offered invaluable insights that could transform your approach, as a mortgage broker, to marketing and PR.

Read on to learn how to harness the power of modern media and create a dynamic presence in the mortgage industry.

Who is Dominic Hiatt?

Dominic Hiatt is a trailblazer in the world of PR and media.

An award-winning journalist and founder of the Rhizome Media Group, Dominic has an impressive track record of working with clients globally. With the creation of NewsPage, he’s on a mission to decentralise the PR world and democratise the media, making it accessible for everyone to #BeTheStory – for free.

His innovative approach is reshaping how mortgage brokers and other professionals engage with the media, offering new platforms and opportunities for visibility.

7 PR Lessons for Mortgage Brokers:

1. Adapt to Modern Media Trends: Embrace interactive media formats and explore various platforms to engage with your audience effectively. This approach ensures you stay relevant and capture attention in a media-saturated market.
2. Value Authentic Insights Over AI: Prioritise personal, human insights in your content creation to forge stronger connections with your clients. Genuine content resonates more deeply, establishing trust and a stronger client-broker relationship.
3. Utilise Cutting-Edge Media Tools: Leverage tools like NewsPage’s app to interact dynamically with news alerts and enhance your media engagement. These innovative tools can streamline your PR efforts and make your responses more impactful.
4. Make a Mark in Media as a Broker: Develop a straightforward and honest media approach to reshape narratives and enhance your brand’s impact. This candid approach can set you apart from competitors and reinforce your reputation as a trustworthy expert.
5. Implement Effective Media Strategies for Business Growth: Use media exposure strategically to build credibility, generate leads, and drive business development. Consistent and well-planned media appearances can significantly boost your visibility in the industry.
6. Navigate AI’s Role in Journalism Smartly: Balance the use of AI in journalism with the irreplaceable value of human intelligence and opinion in content creation. While AI can assist in content generation, the human touch is essential for authenticity and relatability.
7. Embrace Media Opportunities for Enhanced Credibility: Actively engage with media and PR to elevate your profile and establish authority in your brokerage business. Showcasing your expertise through these channels can transform your public image and open doors to new opportunities.

Watch the Full Episode:

For a comprehensive understanding of these strategies and more, watch the Marcus Nanson’s full conversation with Dominic Hiatt in video format below, packed with actionable insights for mortgage brokers.

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

Are you a mortgage broker looking to revolutionise your marketing and stand out in a crowded digital world?

Earlier this week, Marcus Nanson spoke with Ash Borland, an expert in Mortgage Broker Marketing, in the second instalment of our Marketing for Mortgage Brokers Mini-Series. Together they discussed exactly what it takes for brokers to market themselves more effectively with content!

Read on to discover the secrets of creating authentic connections, establishing your expertise, and leveraging social media for sustainable growth.

Who is Ash Borland?

Meet Ash Borland, mortgage broker marketing coach. Transitioning from a successful career as a mortgage broker, Ash now wears the hat of a Content Marketing Coach, guiding professionals towards achieving visibility and success in the digital-first era.

Known for his genuine, buzzword-free approach, Ash empowers brokers with his Mortgage Marketing Blueprint, helping them carve out a unique identity in the industry.

What You’ll Learn

Demonstrating Value Over Price: Learn how to showcase the intrinsic value of your services, especially crucial in a market where some clients may not understand the need for fees.
Establishing Your Brand’s Superiority: Ash shares strategies on how to differentiate your services and articulate why your approach is superior, setting you apart from the competition.
Building and Maintaining Authentic Client Relationships: Dive into the art of cultivating lasting relationships with clients, a key aspect of sustainable business growth in the mortgage industry.
Navigating the Digital Landscape Post-Pandemic: Understand how to adapt your marketing strategies to the evolving demands of a post-pandemic world, with a focus on digital and social media platforms.
Embracing Authenticity in Content Creation: Discover the importance of genuine content that resonates with your audience, discussing how to use AI tools effectively while keeping your unique voice.

Watch the Full Discussion:

For a comprehensive understanding of these strategies and more, watch Marcus Nanson’s full conversation with Ash Borland. His experience and advice offer a blueprint for success in today’s competitive mortgage brokerage landscape.

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

Mastering Social Media In The Content Revolution with Rosalia Lazzara-Tilley

Welcome to the first instalment of our “Marketing For Mortgage Brokers Mini-Series” where we dive into the crucial world of digital marketing specifically tailored for mortgage brokers.

In this opening episode, “Mastering Social Media In The Content Revolution with Rosalia Lazzara-Tilley,” we unpack the dynamics of social media and its pivotal role in the mortgage brokerage industry.

Expert Insights from Rosalia Lazzara-Tilley

Rosalia Lazzara-Tilley, CEO of Manuka Media and author of “Social Media Guide For Mortgage Brokers,” joins Marcus Nanson, Director of NRG Resourcing, to share her wealth of knowledge.

Specialising in catapulting mortgage brokers and IFAs into the digital forefront, Rosalia’s boutique agency focuses on generating organic leads and elevating online presence.

Her mantra?

Define your Identity, Convey your Influence, and Scale your Income.

What You Won’t Want to Miss..

• The Evolution of Relationship Marketing: Explore the shift from transactional to relationship-focused approaches in the mortgage industry, as Rosalia emphasises and explains how to build long-term client connections.
• Overcoming Content Creation Challenges: Rosalia offers practical solutions for the common hurdles encountered in content creation, stressing the importance of consistent and proactive efforts.
• Adapting to the Digital Age Post-Pandemic: Gain insights on how the pandemic has reshaped the need for trust and credibility in online interactions and lead generation.

Why This Episode Is a Must-Listen:

As part of our “Marketing For Mortgage Brokers Mini-Series,” this episode is tailored to help professionals in the mortgage sector navigate the ever-changing landscape of digital marketing.

It’s filled with actionable advice and strategies to enhance your social media presence, ensuring sustainable business growth.

Ready to step up your digital marketing game? Watch the full episode below…

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

What a pleasure it was having Daniel Sovitch from Life Financial Solutions on our NRG Insights webinar last Friday ?

Daniel has spent over 20 years in the property finance and mortgage lending sector. He started his career at one of the largest specialist lending master brokers and packager in the UK.

Within a short space of time, he became a senior underwriter within the company whilst leading and managing one of their most successful underwriting teams.

His next step was founding Life FS, a boutique financial services practise which has been operating successfully now for 10 years.

The company has recently departmentalised and they decided to restructure the business into specialist arms which created a “one stop shop” for clients seeking:

• Property Finance
• Conventional whole market mortgage lending
• Pensions
• Investments
• Protection

Life FS works with property developers, traders, portfolio landlords, development finance and much more.

Going above and beyond for your clients is absolutely crucial, it’s a value that helps across all levels of your business”Daniel Sovitch (Life Financial Solutions)

We covered a range of interesting topics that gave invaluable guidance into the mortgage world, including:

✅ Switching roles within the industry (underwriter to broker)
✅ The importance of educating your clients
✅ Staying true to your personal and company values
✅ Advice on running a business
✅ How to use data effectively
✅ Tips to success for young brokers
✅ Why a business plan is so important

Daniel is a firm believer in using analytical data to drive business and applies this method to various departments within Life FS, for example understanding where his employees specialise in, which then allows Life FS to move certain cases towards these brokers for maximum performance.

Daniels advice for young brokers is to “understand why your doing this and map out your plan – with laser focus”