12Feb

Building a Global Lending Empire with Hugh Wade-Jones

Building a Global Lending Empire with Hugh Wade-Jones

How does a company transition from a national success to a global powerhouse in the competitive world of lending?

What does it take to lead a business into uncharted financial waters and succeed?

In our latest episode of the NRG Insights podcast’s Lender Series, Marcus Nanson sits down with Hugh Wade-Jones, the newly appointed Chief Financial Officer of Tenn Capital, to uncover the answers.

As someone who has meticulously charted the course from the ground up to global acclaim, Hugh’s journey is nothing short of inspirational. Whether you’re a mortgage broker keen on broadening your horizons or a financial professional eyeing the global stage, this episode packs a wealth of knowledge, strategy, and real-world insights.

Who Is Hugh Wade Jones?

Hugh Wade Jones, the newly appointed Chief Financial Officer of Tenn Capital, has been a dynamic force in the financial services industry for over two decades.

His career, originating in the bustling environment of Alexander Hall and Foxton’s mortgage brokers, laid the foundation for a path into specialised lending.

In 2007, Hugh ventured to establish Ennis, targeting high net worth individuals and diversifying into comprehensive financial services, including innovative lending on stocks and shares. Amidst the challenges of the COVID-19 pandemic, Hugh and his partner Isla formalised their vision, leading to the birth of Tenn Capital.

Under Hugh’s stewardship, Tenn Capital has flourished, lending internationally and securing a coveted spot in the super-prime real estate market.

Six Key Take-Aways for Brokers and Financial Agents

  1. Embracing the Shift: Understand the strategic shifts required to transition from local brokerage to international lending, and how such shifts can redefine your business’s ceiling.
  2. The Art of Communication: Discover why prioritising direct, personal communication over emails can significantly enhance your business relationships and operational success.
  3. Strategic Team Dynamics: Uncover the secrets to building a team that mirrors your ambition and drive, fostering an environment where growth and cohesion coexist.
  4. Valuing Feedback and Mentorship: Explore the indispensable role of feedback and mentorship in crafting a successful career path and steering through market complexities.
  5. Agility in Market Navigation: The tactics that ensure business agility and resilience, essential for thriving in the unpredictable waves of the financial market.
  6. The Long Game: Learn from Hugh’s unwavering focus on long-term goals over immediate gains, a philosophy that has been pivotal in the sustained growth and success of Ten Capital.

Conclusion

Hugh Wade Jones’s story is a powerful reminder of what’s possible with vision and determination. From his early days to spearheading Tenn Capital’s rise, his journey is a roadmap for anyone looking to make their mark on the world stage.

Hugh’s journey provides actionable insights and strategies that can propel your business into the international arena. Whether you’re a seasoned broker or a financial agent eyeing the global market, this episode is your compass for navigating success in the complex world of lending.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

06Feb

Hiring Mortgage Brokers: Employed vs Self-Employed

Hiring Mortgage Brokers: Employed vs Self-Employed

As we step into 2024, mortgage brokerages are facing a new set of challenges and opportunities. 

Since the 2020 pandemic, the landscape of work has evolved dramatically, and with these changes come crucial decisions for business owners, particularly in the mortgage brokerage sector. 

One such decision is whether to hire employed mortgage brokers or self-employed mortgage brokers. This choice can significantly impact your business’s flexibility, cost structure, and overall success.

In this guide, we’ll explore the pros and cons of each option, helping you navigate this important decision.

The Case for Hiring Employed Brokers

employed mortgage brokers

The stability and consistency offered by employed brokers is more valuable than ever. 

With the economic landscape constantly shifting, having a dedicated team can provide the steadiness needed to navigate uncertain times.

Here are the biggest advantages of employing in-house mortgage brokers for your brokerage.

Advantages of Employed Brokers

  • Steady Workforce: Employed brokers offer a stable and reliable workforce, which can be crucial for maintaining consistent service levels and building long-term client relationships.
  • Brand Loyalty and Development: Having employed brokers allows for a stronger company culture and brand loyalty, an essential point of separation in today’s competitive market.
  • Streamlined Management: Managing a team of employed brokers often leads to more streamlined operations, as you have more control over work schedules and processes.

Challenges with Hiring Employed Brokers

However, this model isn’t without its challenges. The financial and managerial commitment to employed brokers is significant and requires careful consideration.

The two key drawbacks with hiring in-house are:

  • Higher Overhead Costs: Employing brokers means additional costs such as salaries, benefits, and contributions to taxes and National Insurance.
  • Less Flexibility: Employed brokers may have less flexibility in their schedules, which could impact your ability to offer services outside standard business hours.

The Benefits of Self-Employed Brokersself employed mortgage brokers

The flexibility of self-employed brokers is an attractive proposition. They can provide agility and adaptability, which are crucial in responding to market changes and client demands.

Here’s why self-employed brokers might be the ideal way for you to grow your brokerage:

Advantages of Self-Employed Brokers

  • Adaptability to Market Changes: Self-employed brokers can quickly adapt to changing market conditions, providing your business with the agility to respond to fluctuating demands.
  • Diverse Skill Sets: They often bring a range of experiences and specialisations, adding value to your service offerings.
  • Cost-Effective Scaling: This option allows for scaling your workforce up or down without the long-term financial commitments associated with employed staff.

Challenges with Hiring Self-Employed Brokers

Relying on self-employed brokers can also present its own set of challenges, particularly in terms of consistency and control over service delivery.

  • Less Control: You have less oversight over the working methods and standards of self-employed brokers.
  • Inconsistent Availability: Self-employed brokers may juggle multiple clients, which could affect their availability and response times for your projects

Making the Right Decision for Your Brokerage

Your decision should be informed by a thorough analysis of your business’s current needs and future aspirations. Consider factors like workload consistency, financial flexibility, and long-term strategic goals.

  • Business Model and Volume: Consider your business’s operational model and the volume of work. Employed brokers might be better for steady, high-volume workloads, while self-employed brokers can handle fluctuating demands.
  • Budget and Financial Goals: Analyse your financial capacity. Employing brokers involves more fixed costs, whereas hiring self-employed brokers can be more variable and performance-based.
  • Long-Term Business Strategy: Think about your long-term goals. Do you value building a consistent team and brand, or do you prefer the agility and diverse skill sets of self-employed brokers?

Hiring Mortgage Brokers: Employed vs Self-Employed

In 2024, the decision to hire employed or self-employed brokers is a strategic choice that can shape the future of your business.

By understanding the advantages and challenges of each option, you can make a well-informed decision that aligns with your business objectives and positions you for success in the evolving marketplace.

Taking Action

If you’re committed to hiring high-quality, behaviourally suited talent, let’s connect and discuss how we can redefine your recruitment process, ensuring each new hire is not just an addition but a lasting asset to your mortgage business.

If you’re seeking a new role, or are searching for new talent, please click on the appropriate link to book a call with me today.

nadia knight

05Feb

Finding Opportunities in Any Economic Climate with Gareth Lewis

Finding Opportunities in Any Economic Climate with Gareth Lewis

In the world of specialist lending, how do you stay ahead of the curve?

What strategies can lead a specialist lender to success in an industry known for its rapid changes and challenges?

For those curious about the answers, our latest post is a must-read. We dive deep into the knowledge of industry expert Gareth Lewis, Managing Director at MT Finance, an award-winning specialist lender.

These tips and strategies are a peek into Gareth’s 24-year-long journey in financial services, that include a treasure trove of actionable insights and lessons for anyone in the realm of specialist lending.

Who is Gareth Lewis?

With a career spanning over two decades, primarily focused on specialised lending, Gareth’s journey from building society to brokerage and finally to the bridging finance sector, is a demonstration of resilience, continuous learning, and the drive to be the best version of himself.

As Managing Director at MT Finance, he has helped to carved a niche for the company as an award-winning specialist lender, celebrated for its innovation, speed, and flexibility in property finance.

7 Things Specialist Lenders Can Learn from Gareth Lewis:

  1. The Importance of Continuous Learning: Stay updated with industry trends and never stop learning. Gareth’s journey underscores the necessity of evolving knowledge to stay competitive.
  2. Value of Understanding Transactions: Gareth transitioned from underwriting to sales, highlighting the importance of grasping all transaction aspects. This comprehensive understanding can enhance decision-making and client relations.
  3. Building Authentic Connections: Drawing from his rugby background, Gareth teaches us that genuine relationships are foundational to business success, especially in an industry built on trust and reliability.
  4. Navigating Hybrid Work Models: Learn how to strike the perfect balance in hybrid work environments. Gareth shares insights on maintaining productivity and fostering team dynamics, regardless of physical distances.
  5. Creating Effective Teams: Discover the role of work ethic and a growth-oriented mindset in building super teams that can navigate through market challenges and leverage opportunities.
  6. Strategising Product Expansion: Gareth’s experience with launching a buy-to-let lending arm showcases the importance of a logical progression and synergy in expanding product offerings. Specialist lenders can learn how to assess their strengths and market needs for successful diversification.
  7. Maintaining a Positive Business Outlook: In an industry as fluctuating as financial services, Gareth emphasises the significance of staying focused, understanding your unique positioning, and adopting a continuous improvement mindset. This positive outlook is crucial for overcoming obstacles and achieving long-term success.

Gareth Lewis’s insights provide a roadmap for specialist lenders aiming to navigate the complexities of the financial services market successfully. From foundational principles of continuous learning and authentic connections to strategic considerations in product expansion and maintaining a positive outlook, there’s much to learn from Gareth’s career.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

29Jan

Authentic Leadership in Specialist Lending with Michael Allison

Authentic Leadership in Specialist Lending with Michael Allison

What does it take to be a successful leader in the financial services sector?

Our latest post delves into this question with insights from an industry expert. Join us as we explore key leadership strategies with Michael Allison, Commercial Director at Roma Finance.

This post is a guide filled with practical advice for anyone aspiring to lead effectively in the dynamic world of finance.

You’ll learn about the importance of authenticity, effective communication, and adapting to the changing workforce.

Let’s get started…

Who is Michael Allison?

Michael Allison is the Commercial Director at Roma Finance, renowned for his journey from a collections agent to a pivotal leadership role.

Over two decades in financial services, Michael has honed his skills in various aspects of the industry, from collections and commercial underwriting to leading operations and sales teams.

His leadership style is marked by a commitment to authenticity and a deep understanding of the human element in business management.

5 Key Leadership Lessons for Financial Professionals:

  1. Embracing Authentic Leadership: Discover how genuine, transparent leadership can create a positive work environment and foster trust within your team.
  2. Navigating Team Development Challenges: Learn the importance of allowing your team space to grow, making stepping back at times as crucial as leading from the front.
  3. Enhancing Team Communication: Uncover effective strategies for bridging generational gaps and building stronger, more connected teams.
  4. Adapting to Workforce Dynamics: Gain insights into adjusting your leadership approach to align with the evolving expectations of today’s diverse workforce.
  5. Balancing Vision and Practicality: Explore the balance between being a visionary leader and the practical aspects of organizing to achieve business goals.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

22Jan

From a Team of Two to £1bn in Lending with Guy Harrington

From a Team of Two to £1bn in Lending with Guy Harrington

Ever wondered what sets successful mortgage lenders apart?

Kickstart your journey with our Lender Series, focusing on the lender’s perspective in the mortgage broker market.

Our first feature is a deep dive with Guy Harrington of Glenhawk Group, revealing key strategies for thriving in this competitive space.

The world of mortgage lending requires strategic foresight, adaptability, and, most importantly, understanding the needs of both borrowers and the market. In this series, we aim to share these secrets through the experiences of those who have and are achieving success in this market.

Who is Guy Harrington?

In 2017, Guy Harrington formed Glenhawk with a vision to revolutionise property finance.

His aim was clear: to lead Glenhawk to become the best non-bank lender, emphasising speed, service, and flexibility. Achieving over £1bn in lending since March 2020, Glenhawk stands as a testament to his visionary leadership.

Away from the office, Guy enjoys culinary pursuits, embracing nature through long walks, and actively supports mental health and wellbeing initiatives in the workplace. His balanced approach to life and work offers a unique perspective in the high-stakes world of financial lending.

5 Key Lessons for Mortgage Lenders

  1. Establishing a Niche in the Market: Learn how focusing on specific market needs, like speed and flexibility, can set your lending business apart.
  2. Resilience Through Market Fluctuations: Gain insights into how to navigate and grow during unpredictable market conditions, including strategies that helped Glenhawk thrive during the pandemic.
  3. Building a Strong Team Culture: Discover the importance of cultivating a positive workplace culture and how it contributes to business success.
  4. Expanding Your Business Horizons: Explore ways to identify and tap into new growth areas, mirroring Glenhawk’s move into buy-to-let and regulated products.
  5. Leadership Beyond Business: Understand how personal interests and advocacy, such as mental health awareness, can enrich your leadership style and positively impact your team.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

15Jan

Navigating the Moving Market with Michael Craig

Navigating the Moving Market with Michael Craig

Are you looking to stay ahead in the rapidly changing world of mortgage brokerage?

In our latest blog we unravel the complexities of the financial market with none other than Michael Craig, Sales Director at Brilliant Solutions.

This conversation is a masterclass in navigating market shifts and enhancing your financial expertise.

But first…

Who is Michael Craig?

Meet Michael Craig, a seasoned expert in the mortgage industry, whose passion for this field is as deep-rooted as his commitment to supporting brokers.

Starting his journey in the industry straight out of school at 16, Michael took a brief hiatus during the credit crunch but made a triumphant return to Brilliant Solutions in 2014.

Michael ascended from an underwriter role to Sales Director, skilfully balancing the technicalities of finance with the nuances of sales. His approach, centered around a deep understanding of market dynamics and client relationships, makes him a respected voice in the industry.

5 Things to Learn About the Moving Market:

  1. Career Pathways in Finance: Michael’s journey offers insights into the diverse career opportunities in financial services and the importance of understanding both the technical and sales aspects.
  2. Financial Education for the Younger Generation: Learn about the critical need for financial literacy among youth and industry professionals, and explore how mentoring can play a pivotal role.
  3. Deciphering Market Conditions: Understand the current stable market conditions, lending costs, and how borrowing costs influence the market, as explained by Michael.
  4. Market Predictions and Trends: Get a grasp on Michael’s predictions for market activity, including insights on interest rates and their impact on the industry.
  5. Mastering Relationship Management: Discover the significance of personal interaction and proactive customer engagement in building strong connections and ensuring client satisfaction.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

08Jan

Mentorship in the Mortgage Industry with Phil Leives

Mentorship in the Mortgage Industry with Phil Leivesley

What does it take to stand out in the competitive world of mortgage brokering?

Phil Leivesley, affectionately known to our team as ‘The Loveliest Bloke in Mortgages,’ is providing you with the answers this week.

In our latest episode of NRG Insights, Marcus Nanson of NRG Resourcing speaks to Phil about the secrets to thriving in this dynamic industry. From pivotal career choices to mastering the art of networking, Phil’s journey provides an array of lessons for every mortgage professional.

Who is Phil Leivesley

Phil Leivesley has been in the mortgage brokerage sector since 2006. His career commenced with a brief stint at an adverse credit broker, followed by a significant period working for a Mortgage Advice Bureau firm in the North West. In 2015, Phil took a major step by moving to London to join Monica Bradley Associates, a boutique brokerage. His appointment as Sales Manager in 2020 marked a new phase, focusing on team growth while maintaining the agility and culture of a smaller firm.

Despite his long tenure in the industry, Phil’s passion remains undiminished. He approaches every conversation and client interaction with the mindset that there’s always something new to learn, a perspective that has contributed significantly to his success and longevity in the field.

Key Takeaways Include:

  1. Mentorship as a Career Catalyst: Learn from Phil’s journey how effective mentorship can be transformative, offering guidance and expediting career progression in the mortgage industry.
  2. Mastering Professional Relationships: Phil shares his insights on networking, illustrating its critical role in unlocking opportunities and building lasting professional connections.
  3. Navigating the Mortgage Industry’s Ups and Downs: Discover strategies to stay resilient and adaptable amidst the ever-changing landscape of the mortgage market.
  4. Beyond Qualifications: Find out why considering behavioural traits alongside qualifications is crucial for forming successful, cohesive teams.
  5. Cultivating a Supportive Team Environment: Uncover the key elements that contribute to a positive and productive workplace, enhancing team morale and efficiency.
  6. Strategic Use of Social Media for Business Expansion: Gain Phil’s perspective on leveraging social media effectively to grow your business and engage with clients.
  7. The Role of Behavioural Testing in Recruitment: Understand how behavioural testing can align candidates with your company’s ethos, leading to better long-term retention.
  8. The Platinum Rule in Business Interactions: Learn the importance of treating colleagues and clients based on their preferences, fostering better relationships and business outcomes.
  9. Establishing Clear Behavioural Standards: Discover the importance of setting and maintaining specific behavioural standards to ensure a positive and efficient work environment.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

04Jan

The Power of Hiring on Behaviours

The Power of Hiring on Behaviours

In the puzzle of recruitment, hiring the right person goes beyond assessing skills and experience. 

It should involve understanding the candidate’s behaviours and how these align with the role and company culture. 

The cost of overlooking this aspect is an expensive one, its estimated that a bad hire can set a company back a whopping £100K. 

This figure includes the time and money invested in recruitment, onboarding, training, and salary.

Why Behavioural Surveys Should Be Your First Step

Surprisingly, many businesses still rely solely on traditional hiring metrics like skills and experience. Yet, they often end up terminating employment due to behavioural mismatches. So, why not assess behaviour before offering a contract? 

Incorporating behavioural surveys at the outset, rather than as an afterthought, can provide crucial insights into how well a candidate will fit into your team.

A smart approach is to evaluate your star performers in similar roles and develop a benchmark profile. This profile can then be used to gauge how well potential candidates align with the traits that lead to success in your organisation.

Key Benefits of Behavioural Hiring:

  • Improved Team Dynamics: Ensures new hires complement existing team members.
  • Reduced Turnover Rates: Matches candidates with roles suited to their natural tendencies.
  • Increased Productivity: Places individuals in roles where they can excel naturally.
  • Enhanced Job Satisfaction: Employees are more content and engaged in roles that align with their behaviours.

For instance, if your top performers are outgoing, innovative, and self-driven, a reserved candidate who prefers structured tasks might struggle to integrate. This mismatch not only affects the individual’s performance but can disrupt team dynamics.

In The Real World: Vista Equity Partners’ Approach

Robert Smith, the founder, Chairman, and CEO of Vista Equity Partners, a prominent private investment firm, underscores the value of behavioural assessment in recruitment. Vista requires all employees and recruits to undergo a personality-and-aptitude test. This approach helps in assigning people to roles where they’re likely to excel. For example, sales roles are better suited to extroverted individuals, while software development may suit introverts better.

The focus is on finding the right person for the job, irrespective of their background or credentials. This strategy has led to a diverse workforce, with 35% of Vista’s portfolio-company employees being women, and has been crucial in their success in acquiring and growing over 500 software companies.

The Benefits and Beyond

Behavioural hiring is a fundamental shift in the recruitment paradigm. It allows for a more equitable and unbiased approach to talent acquisition. Moreover, it identifies individuals who, although they might not have the most impressive resumes, possess the potential to excel and grow within the company.

At NRG Resourcing, we understand the value of behavioural testing in enhancing employee retention and ensuring a harmonious team dynamic. 

Our approach is tailored to identify candidates who not only have the requisite skills but also exhibit behaviours and values that align with your company culture.

Curious about how behavioural testing can revolutionise your hiring process? Book a free, no-obligation call with me to discuss how we can integrate this powerful tool into your recruitment strategy.

Taking Action

If you’re committed to hiring high-quality, behaviourally suited talent, let’s connect and discuss how we can redefine your recruitment process, ensuring each new hire is not just an addition but a lasting asset to your mortgage business.

If you’re seeking a new role, or are searching for new talent, please click on the appropriate link to book a call with me today.

nadia knight

21Dec

Conquering PR as a Mortgage Broker with Dominic Hiatt

Conquering PR as a Mortgage Broker with Dominic Hiatt

Are you a mortgage broker looking to learn, navigate and conquer the ever-evolving landscape of public relations?

Our recent interview with Dominic Hiatt, founder of NewsPage, offered invaluable insights that could transform your approach, as a mortgage broker, to marketing and PR.

Read on to learn how to harness the power of modern media and create a dynamic presence in the mortgage industry.

Who is Dominic Hiatt?

Dominic Hiatt is a trailblazer in the world of PR and media.

An award-winning journalist and founder of the Rhizome Media Group, Dominic has an impressive track record of working with clients globally. With the creation of NewsPage, he’s on a mission to decentralise the PR world and democratise the media, making it accessible for everyone to #BeTheStory – for free.

His innovative approach is reshaping how mortgage brokers and other professionals engage with the media, offering new platforms and opportunities for visibility.

7 PR Lessons for Mortgage Brokers:

  1. Adapt to Modern Media Trends: Embrace interactive media formats and explore various platforms to engage with your audience effectively. This approach ensures you stay relevant and capture attention in a media-saturated market.
  2. Value Authentic Insights Over AI: Prioritise personal, human insights in your content creation to forge stronger connections with your clients. Genuine content resonates more deeply, establishing trust and a stronger client-broker relationship.
  3. Utilise Cutting-Edge Media Tools: Leverage tools like NewsPage’s app to interact dynamically with news alerts and enhance your media engagement. These innovative tools can streamline your PR efforts and make your responses more impactful.
  4. Make a Mark in Media as a Broker: Develop a straightforward and honest media approach to reshape narratives and enhance your brand’s impact. This candid approach can set you apart from competitors and reinforce your reputation as a trustworthy expert.
  5. Implement Effective Media Strategies for Business Growth: Use media exposure strategically to build credibility, generate leads, and drive business development. Consistent and well-planned media appearances can significantly boost your visibility in the industry.
  6. Navigate AI’s Role in Journalism Smartly: Balance the use of AI in journalism with the irreplaceable value of human intelligence and opinion in content creation. While AI can assist in content generation, the human touch is essential for authenticity and relatability.
  7. Embrace Media Opportunities for Enhanced Credibility: Actively engage with media and PR to elevate your profile and establish authority in your brokerage business. Showcasing your expertise through these channels can transform your public image and open doors to new opportunities.

Watch the Full Episode:

For a comprehensive understanding of these strategies and more, watch the Marcus Nanson’s full conversation with Dominic Hiatt in video format below, packed with actionable insights for mortgage brokers.

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

18Dec

Authenticity and Authority in Mortgage Broker Marketing with Ash Borland

Authenticity and Authority in Mortgage Broker Marketing with Ash Borland

Are you a mortgage broker looking to revolutionise your marketing and stand out in a crowded digital world?

Earlier this week, Marcus Nanson spoke with Ash Borland, an expert in Mortgage Broker Marketing, in the second instalment of our Marketing for Mortgage Brokers Mini-Series. Together they discussed exactly what it takes for brokers to market themselves more effectively with content!

Read on to discover the secrets of creating authentic connections, establishing your expertise, and leveraging social media for sustainable growth.

Who is Ash Borland?

Meet Ash Borland, mortgage broker marketing coach. Transitioning from a successful career as a mortgage broker, Ash now wears the hat of a Content Marketing Coach, guiding professionals towards achieving visibility and success in the digital-first era.

Known for his genuine, buzzword-free approach, Ash empowers brokers with his Mortgage Marketing Blueprint, helping them carve out a unique identity in the industry.

What You’ll Learn

Demonstrating Value Over Price: Learn how to showcase the intrinsic value of your services, especially crucial in a market where some clients may not understand the need for fees.
Establishing Your Brand’s Superiority: Ash shares strategies on how to differentiate your services and articulate why your approach is superior, setting you apart from the competition.
Building and Maintaining Authentic Client Relationships: Dive into the art of cultivating lasting relationships with clients, a key aspect of sustainable business growth in the mortgage industry.
Navigating the Digital Landscape Post-Pandemic: Understand how to adapt your marketing strategies to the evolving demands of a post-pandemic world, with a focus on digital and social media platforms.
Embracing Authenticity in Content Creation: Discover the importance of genuine content that resonates with your audience, discussing how to use AI tools effectively while keeping your unique voice.

Watch the Full Discussion:

For a comprehensive understanding of these strategies and more, watch Marcus Nanson’s full conversation with Ash Borland. His experience and advice offer a blueprint for success in today’s competitive mortgage brokerage landscape.

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk